Shade and tone matching
Wrong shade is the top reason for beauty returns.
Agent compares against the customer's previous favourites and uploaded photos.
Cuts shade returns by 30%
Industry · Beauty & Personal Care
Personal scales. Or it doesn't sell.
Shade matching, ingredient questions, regimen building, and subscription control. An agent that knows the formulation, not just the SKU.
Trusted by beauty leaders
Flagship“Beauty buyers want a real conversation, not a search bar. The agent understands shade, skin type, and routine in one thread.”
Reference deployment · Beauty retail
Personalised routinesLower shade returns24/7 multilingual
12+
Beauty brands on Certainly
5M+
Personalisation conversations
18
Markets served
Prestige beautySkincareHaircareFragrance
Other brands kept anonymous under NDA.
$580B
Global beauty market by 2027
44%
Buyers abandon over shade or skin-type uncertainty
67%
Subscribers pause or cancel within 6 months without intervention
3.1x
Conversion lift on AI-assisted personalisation
Challenges and solutions
The conversations that decide the sale.
Every challenge below maps to a real customer message. Each is solved by an agent that takes action, not a script that reads back FAQs.
Ingredient and allergen Q&A
INCI lists are intimidating and often wrong on third-party sites.
Agent reads your verified formulation and answers in plain language.
Resolves 95% without escalation
Regimen building
Customers buy one product, churn before seeing results.
Personalised AM and PM routines built in chat.
+34% repeat purchase in 60 days
Subscription pause and skip
Friction-led cancellation flows lose lifetime value.
Conversational pause, swap product, or change cadence in seconds.
+28% subscriber retention
Skin-type matching
Combination, sensitive, mature, the same product fits differently.
Agent profiles in 3 questions and recommends accordingly.
+22% AOV on assisted carts
Cruelty-free and clean claims
Buyers want clarity on certifications and sustainability.
Verified answers backed by your real claim documentation.
Builds trust and conversion
Ingredient transparency
Customers expect honest answers about what is in the bottle.
Agent reads only your verified formulation and answers in plain language.
Resolves 95% in chat
Gifting and bundles
Gift recipients ask the same setup questions all over.
Personalised onboarding using purchase context, in chat.
Cuts gift-related returns 25%
Signature challenge · Personalisation
Find the shade. Keep the customer.
The hardest beauty conversation is the most repeated: which shade, which formula, for my skin. The agent matches against your real catalogue, the customer's purchase history, and an uploaded reference photo. The result is fewer returns and a customer that comes back for the next launch.
- · Shade match across foundation, lipstick, hair colour
- · Compares to customer's favourite from any prior brand they mention
- · Photo-assisted tone analysis
- · Pairs the regimen, not just the single SKU
Shade matchPhoto + tone analysis
"I usually wear NARS Punjab in summer. What is the closest shade in your line?"
Porcelain
Ivory
Buff
Honey
Caramel
Cocoa
Closest match: Honey. Same warm undertone, slightly lighter for spring. Want me to add it to your bag with a regimen note for combination skin?
Subscription is the moat
Pause beats cancel. Always.
Beauty subscriptions live or die in the cancellation flow. Replacing a form with a real conversation that offers swap, pause, or cadence change cuts churn without unhappy customers.
28%
Subscribers retained who would have cancelled
12s
Average pause-and-swap conversation
ROI snapshot
See what an agent earns back, in your currency.
25,000
Cost saved
€97,500
per month
Revenue recovered
€162,500
per month
Customers retained
1,250
per month
Indicative figures from peer benchmarks. Your numbers depend on catalogue, region, and ticket mix.
Frequently asked
What buyers ask before they sign.
Can the agent recommend a shade from a photo?
Yes. The customer can upload a selfie or a photo of a product they already love. The agent compares undertone and depth against your shade range and recommends.
How do you handle ingredient questions safely?
The agent reads your verified INCI and formulation files. It answers what is on file in plain language and never invents claims.
Can it manage subscriptions inside chat?
Yes. Pause, swap product, change cadence, change shipping address. No form, no support ticket.
Can it answer ingredient and allergen questions?
Yes. The agent reads your verified formulation and answers in plain language. It will share what is in the product and flag known allergens against the customer's profile.
Can it suggest a routine, not just a product?
Yes. The agent builds AM and PM routines using your catalogue and the customer's profile, then offers a bundle.
How does it support cruelty-free and vegan claims?
Verified claims live in your knowledge base. The agent answers using only certified sources you upload.
Can it work on Instagram and WhatsApp?
Yes. Beauty buyers move between Instagram, WhatsApp, and web. One agent, every channel, with continuous conversation.
Does it support 100+ languages?
Yes. Same answer quality across English, Spanish, French, Korean, Japanese, Arabic, and more.
What if a customer reports an issue with a product?
The agent captures the details, hands the conversation off to your CX team with full context, and follows up with the customer once your team replies.
How fast can we launch?
In as little as a week with rigorous testing. We can move as fast as your team can move.
Personal at scale, in your brand voice.
See an agent that matches shades, builds regimens, and saves subscribers.
Other retail sub-verticals
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