Certainly Conversational AI.

Over 98% of your traffic doesn't convert. That's not good business. Stop wasting money. Start understanding your users through Conversational AI solutions.


Trusted by
CarlsbergThe Fragrance Shop
TrustpilotCCP Games
Daniel WellingtonInterflora
Tiger Of SwedenRockwool
The Fragrance Shop

Certainly is a bot-building platform made especially for e-commerce.

  • 1. Build your own Conversational AI Assistant

    Easy-to-use Builder and pre-made templates and integrations.

    Benefit from endless integration possibilities with our Certainly Webhook Builder.

    Explore the Platform
  • 2. Deliver friction-free e-commerce

    The AI assistant proactively takes your visitors to the right product, delivers dynamic support, upsells, helps at checkout, handles returns... you name it!

    Learn more
  • 3. See the results and use the insights

    The AI assistant gathers tons of zero-party data from conversations with visitors, which you can use to hyper-customize shopping experiences and increase customer lifetime value.

    Try it out

So, what is Certainly?

Honestly, is this the way you want to treat your customers?

Q. Should it be up to the user to understand how your online store works?
A. No

Navigating menus, categories and checkouts to get their desired products
Asynchronous communication to get hold of support
Figuring out shipping and order tracking
Ecommerce is changing Fast. Are you doing enough to keep up?

Q. Are ecommerce retailers doing enough to automate and personalize their shopping experience at scale?
A. Hell no!

No more expensive guesswork of customer intent
Minimize costly returns
No more customers lost after being left unassisted
Bring the highest-quality instore experiences online with Certainly

Q. Should you create a digital twin of your best salesperson?
A. Certainly

Smooth user journeys from initial interest to purchase
Product recommendations based on customer behaviors & intent
Dynamic support, upselling and returns handling

Ready to change the conversation? Certainly.

Multi-award-winning solutions

Not to blow our own trumpet, but we're kind of a big deal when it comes to placing personalized service at the core of the user experience.

SME News UK Enterprise
2020 WinnerBest Chatbot Solution Provider
Ernst Young Entrepeneur Of The Year
2021 FinalistBest Startup/Scaleup
Nordic Startup
2020 NomineeBest Startup & Newcomer
2020 WinnerChatbot service of the year
New World Report Software And Technology
2020 WinnerBest Chatbot Solution Provider

Less product returns. More returning customers.

From assumptions to answers. Can AI chatbot conversations bring your first-hand insights to improve customer conversions in future? Certainly.

98% reduction

In customer waiting times

30 Days

Expected ROI from Certainly


Conversions increase through our Conversational AI assistance

And of course, Certainly does all of this too...

  • Cross-selling
  • Upselling products
  • Handles Multilanguage
  • Lives on Multichannel
  • Handles Product returns
  • Answers FAQs

"As the AI assistant gathers insights into our customers' behaviors and intent, we can use the Certainly platform to continually optimize our conversational flows, improving the pre-sales user experience even more."

SikSilkAna Etxebarria, SikSilk
Dynamic Conversational AI for size guide, cross-selling and checkout flow
Complete pre- and post-sales support across regions
Multi-lingual AI chatbot available 24/7
Read more Customer Stories
Ana Etxebarria
Read more Customer Stories

Serving a wide variety of industries

Whatever your industry is, we've got you covered.

  • Entertainment
  • Gaming
  • Fashion
  • Beauty
  • Electronics
  • Homeware
  • Travel
  • Delivery
Or with one of our experts
  • Entertainment
  • Gaming
  • Fashion
  • Beauty
  • Electronics
  • Homeware
  • Travel
  • Delivery


The ability to embrace variations in the way different people communicate is one of the major strengths of the Certainly platform.

Katrine MarcussenBusiness Developer, KMD

Certainly has helped my startup scale and expand from Denmark to Norway and Sweden. By automating part of our customer support, we managed to answer requests quicker and most importantly, around the clock.

Ulrik Kjærsgaard LarsenFounder and CEO, Pakke ApS

Certainly enables you to start using chatbots to solve specific tasks from day one. As it integrates with 3rd party services, the platform can scale with your needs and maturity as a company.

Anders RahrSenior Vice President, IT & Logistics, IC Group A/S

Our chatbot Betty handles far more tickets than all human agents combined. More than 40% of all tickets are now solved without any human involvement.

Darren HuaTechnical Support Enginner, Tobii

The AIO team didn't want a FAQ bot, but something that would flow as a natural conversation. Certainly was able to handle both huge amounts of content and complicated dialogues.

Regin JensenCEO, AIO

I would highlight the ease of communication with Certainly engineers during the development and the excellent and fast responses they have always provided.

Ana EtxebarriaCustomer Experience Officer, SikSilk

Absolutely fantastic customer service. Whenever I hit a snag, their team is super fast to respond & they go above and beyond in explaining best practices & often proposing clever solutions to what I'm trying to achieve.

David EinarssonSenior Project Lead, CCP Games

We experience a clear connection between response time and customer satisfaction. That's why our chatbot has become extremely important. Our customer satisfaction was about 70% and today it is 92%.

Nadin KempelCustomer Care Manager, Tiger of Sweden

I'm a teacher, and our students use Certainly to build different chatbot solutions for different industries - they consistently report that it's user friendly and easy to get started with the Certainly Platform.

Peter RudbeckTechnology Consultant, Copenhagen Business School

The good thing about using the Certainly platform is that we only need to maintain the English language. We then use Webhooks to scale it to support 8 languages without putting in a lot of effort.

Tonni BuurVice President of Global CX Services, Trustpilot

We love our bot because he is hardworking, always helpful, available 24 hours a day which makes him an indispensable part of our small customer service team.

Nina ToiviainenSenior Manager Service Delivery, Booking.com

We use Certainly's customizable NLP platform to handle our customers in a timely manner during high peaks. Certainly are awesome, really helpful in solving our challenges and go the extra mile to do that.

Lezgin BakirciogluInnovation & Security Manager, Daniel Wellington

Integrate with all the tools you know and love

Integrate your Conversational AI Assistant into your existing workflows and connect via API for powerful ecommerce automation.
See all integrations