$6.24M
Revenue driven by AI agent
Feastables
20%
Feastables
6.5%
Of total revenue from agent
Feastables
52
Feastables
"Certainly didn't just give us a chatbot. They gave us a revenue channel. The agent sounds like us, sells like us, and our customers genuinely enjoy talking to it."
Jess Cervellon
VP of CX, Feastables
$6.24M
revenue driven
Feastables × Certainly
2023 – 2025
$6.24M
revenue driven
Feastables × Certainly
2023 – 2025
$6.24M
revenue driven
When MrBeast's team came to Certainly, they didn't want a support bot. They wanted a growth engine that could keep pace with viral traffic spikes, embody the creator's personality, and convert attention into revenue at internet scale.
What we built was the most ambitious AI shopping agent ever deployed for a creator brand. Here's how it worked.
"Make it sound like me." That was the brief. Three words. So we went deep. Hundreds of hours of MrBeast content. Every catchphrase, every joke, every chaotic burst of energy, reverse-engineered and woven into the agent's personality. The result? Fans didn't think they were talking to a bot. They thought they were talking to someone from the MrBeast universe. It didn't just answer questions. It made people laugh, gasp, and screenshot the conversation to share with friends. That's not customer service. That's brand experience at scale.
Feastables' audience is Gen Z. They don't fill out forms. They don't click "Subscribe to our newsletter". So we threw the playbook out. Lead capture became a game. Spin-the-wheel, trivia battles, interactive competitions where the prize was real and the dopamine was instant. Every game captured an email or phone number. No friction, no forms, no boring opt-in pages. Just pure, addictive fun. The lead generation numbers were unlike anything the marketing team had seen.
This is for demonstration purposes only. No actual prizes will be awarded.
The difference
What is the difference between a generic chatbot and a Certainly commerce agent?
Generic Chatbot
- ✕Follows rigid scripts
- ✕Same response for everyone
- ✕Can't access product data
- ✕Links to pages, hopes for the best
- ✕No revenue tracking
- ✕Kills brand personality
Certainly Commerce Agent
- Understands intent and context
- Personalises every recommendation
- Connected to your catalogue in real time
- Adds products directly to cart
- Full revenue attribution dashboard
- Built to sound exactly like your brand
Capabilities
How does AI take customers from first click to lifelong loyalty?.
Guided Shopping
The agent asks the right questions, style, budget, occasion, then recommends exactly the right products. Like a personal shopper, available 24/7.
Frictionless Add-to-Cart
Customers find a product they love? The agent adds it directly to their cart. One conversation, one checkout. Zero drop-off.
Personalised Campaigns
Run interactive quizzes, product launches, and seasonal campaigns through conversation. Every interaction tailored to the individual.
Abandoned Cart Recovery
Re-engage shoppers who dropped off with personalised nudges on WhatsApp, SMS, or web. Recover revenue while you sleep.
Loyalty & Gamification
Run games, competitions, loyalty point lookups, exclusive offers, and birthday surprises, all through natural conversation.
Revenue Attribution
See exactly how much revenue your AI agent drives. Track AOV uplift, conversion rates, and per-conversation value in real time.
From our clients
"Our brand voice is everything. Certainly understood that from day one. The agent doesn't just answer questions, it sounds like us, and that's what makes our customers trust it."
Richard James
Head of Digital, Rat & Boa
On-brand AI
"We went from drowning in repetitive tickets to having our team focus on what actually matters. Certainly's agent handles the volume so we can focus on building better products."
Beau Micallef
Director of Consumer Excellence, QuadLock
35k conversations/month
Free Resource
The Conversational Commerce Revenue Playbook
The exact framework behind Feastables' $6.24M result, including campaign templates, gamification tactics, and cart recovery strategies.
What's inside the playbook
- A 12-step rollout used by CX leaders in 60+ countries
- Benchmarks: containment, AHT, CSAT, ROI by industry
- Templates, scorecards, and the exact agent-spec checklist
10 pages · PDF · Free download
FAQ
Common questions,straight answers.
Which e-commerce platforms do you integrate with?
Shopify, WooCommerce, Magento, BigCommerce, and custom platforms. The agent connects to your product catalogue, inventory, and checkout flow natively.
Do you integrate with our existing helpdesk or CRM?
Yes. As long as the CRM or helpdesk allows it, we support it. Your commerce agent works alongside your existing support stack seamlessly.
Can the agent add products directly to a customer's cart?
Yes. The agent connects to your checkout flow and can add products, apply discounts, and guide customers through purchase, all within the conversation.
Selling fashion or apparel? Read the Fashion E-Commerce playbook with sizing, multi-variant detection, and image-based RMA.
Not ready to talk to sales?