TL;DR
Start automating these 20 query types: order status, return initiation, shipping updates, password resets, product availability, store hours, refund status, size guides, warranty claims, subscription management, payment issues, delivery estimates, account updates, FAQ answers, appointment scheduling, feedback collection, loyalty points, price matching, exchange requests, and cancellations.
Every AI agent deployment should start with the highest-impact query types. Here are the 20 queries that, across our customer base, deliver the fastest ROI when automated.
Tier 1: Automate immediately (highest volume, lowest complexity)
- 1.Where is my order? 2. What is my tracking number? 3. What are your opening hours? 4. What is your return policy? 5. How do I reset my password? 6. What payment methods do you accept? 7. Do you ship to my country?
Tier 2: Automate in week two (moderate volume, some system access needed)
- 1.I want to return an item. 9. Can I change my delivery address? 10. I need to cancel my order. 11. When will this product be back in stock? 12. Can I get a refund? 13. How do I update my payment method? 14. What is the status of my refund?
Tier 3: Automate in month two (lower volume, more complexity)
- 1.I received a damaged item. 16. My discount code is not working. 17. I want to change my subscription plan. 18. Can you recommend a product for me? 19. I have a complaint about my experience. 20. Can you match a competitor's price?
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How to prioritise
Start with Tier 1. These queries require minimal integration (mostly knowledge-base answers) and represent the highest volume. Each one you automate immediately reduces your human agent workload. Move to Tier 2 once your integrations (order management, payment systems) are connected. Tackle Tier 3 when your agent's knowledge base and reasoning capabilities are proven.
The brands that succeed start focused and expand systematically. This checklist is your starting line.