Ultimate List of 101 Customer Service Tips

AI chatbots for e-commerce improve customer success

Taking care of and providing superior customer service to your existing and potential clients is the ultimate goal of any B2C company.

Superior customer service has for a while been a battleground for success among businesses.

Almost 90% of companies have been competing with each other to secure exceptional service!

We are aware that in these unpredictable times, delivering the best support can be challenging and time-consuming, but it is essential for running a successful business.

The research has shown that 70% of clients who come with a complaint and have their issue resolved by service providers decide to purchase from the same business again!

So, ensuring superior customer service can bring many benefits to your company. It is vital for securing client loyalty, retention, and profit.

Providing excellent customer care should be a top priority for companies to secure long-lasting success and a good reputation.

Every business should strive towards developing and improving their service and engaging with the clients.

Continual training of your employees to provide the best assistance to the consumers will also go a long way in securing your company’s success.

It may sound like a difficult task to implement into your busy schedule, we understand. However, we have a solution!

We have prepared for you the list of 100+ ultimate customer service tips to help you achieve the best results effortlessly and efficiently!

Check out the list and apply the best strategies we have selected to accomplish all of your goals and become #1 in the business world!

Superior customer service with artificial intelligence (AI)

AI has proved to be a useful asset in client support, both in boosting customer care and reducing costs.

Chatbots are an amazing way to streamline your business. Did you know you can build your own chatbot?

They’re for more than just superior customer service.

Chatbots are also great for driving sales. Certainly helped a client increase ecommerce conversion rates by 400% by using a chatbot as a gift guide.

Oracle pointed out that 80% of companies are currently working with or intend to introduce chatbots soon.

You can utilize AI for various needs, which can incredibly benefit your company:

  • AI can improve communication with customers through messages
  • It can coordinate email requests and inquiries
  • AI will improve consumer phone calls
chatbot looking at camera
Image by: Possessed Photography. From Unsplash

Send a handwritten thank you card

After you’ve onboarded a new customer, going the extra mile to write an old-fashioned “thank you card” allows you to stand out.

Considering nobody writes snail mail thank you cards, it’s incredibly likely that your small gesture will stand out in a good way.

You don’t even have to write it yourself – there are services that allow you to have someone write a thank you card on your behalf:

Make superior customer service a core value

We have probably encountered an uninterested and perhaps even slightly impolite customer service employee who made our encounter with the brand an unpleasant one.

It is not a secret that adding a little extra to your customer care is crucial for your brand’s prosperity and exceptional service.

Superior customer service matters for earning consumers’ loyalty and increasing revenue.

There are several things a company can do to secure a great experience and achieve customer excellence, and we have narrowed it down to the most important ones:

  • Introducing AI technology (Certainly’s chatbot-building platform is an excellent solution for ensuring superior customer service)
  • Product personalization
  • Using language that your clients can follow
  • Answer to the incoming feedback
  • Always try to over-deliver
Two people chatting at a counter. The representation of customer excellence.
“Superior Customer Service.” Image by: Clay Banks. From Unsplash

Put your clients first

In today’s busy market, securing an endless number of new clients requires you to be great and unique.

To stand out from the crowd and make sure to deserve customersloyalty, companies need to make their customers a priority!

Your consumers are a valuable asset who will bring you long-lasting business success.

Here are five tips on how your company can put the clients first through exceptional service:

Give your team the right tools

If you make choosing the right tools a priority for your customer care team, then you’ll see the profit.

These tools not only boost efficiency and motivation but also boost clients’ comfort and happiness.

Enabling the right tools to the client support employees and giving them adequate training is a starting point for ensuring good and trustworthy service.

However, you shouldn’t overlook some other points :

  • Set clear instructions about responsibilities and expectations.
  • Give the employees who work from home all the necessities they need (data, guidelines, technology, etc.).
  • Enhance time management skills.
  • Train your employees to use every system.
  • Assure that customers can always reach you.

Meet your customers where they are

A recent study by McKinsey and Company showed that, unlike in previous years, this year, clients have become too unpredictable.

Therefore, it is your time to seize this great opportunity and make your brand seen by different audiences!

We offer you a list of tips to help you understand what your consumers want and what you can do to improve your brand’s visibility on the market!

  • Offer support across all channels
  • Train your sales team on how to impress new clients digitally
  • Give employees the freedom to make on-spot decisions
  • Stay true to your company’s values

Customer inquiries should be taken care of fast

Replying fast to your client’s inquiries is a quality that every client greatly appreciates.

A study on customer service satisfaction showed 62% of businesses do not reply to their emails.

As a direct result, customers opt for better quality service elsewhere.

This gives you a unique chance to emerge from the unresponsive crowd and offer your clients exceptional service.

We have prepared a list of tips to help you improve your speed:

Finally, attempt to reply to your customers in one hour or less!

Utilize client feedback

Keeping your clients informed on what you do and what you can do for them is a crucial step in securing successful cooperation with them.

If you want to keep in touch with them, the best way to do this is to seek regular feedback on how you are doing.

Surveys are a tool to gather feedback, but you can also turn to social media and consumer review sites.

Compiling and evaluating customer service feedback is beneficial for retaining a steady relationship with clients, which will result in their happiness and loyalty.

Feedback is a powerful directory for empowering your company and securing client satisfaction and loyalty.

Feedback can be compiled in various ways. However, we have narrowed it down to the most effective methods you can use!

No negative language, please!

Negative language can often lead to client dissatisfaction and misinterpretation.

It is vital to know which phrases to avoid when talking to a customer and replace them with useful and acceptable alternatives.

Assign a time to coach your team about positive phrasing and make sure to implement it into your company’s emails, social media, and chats.

Good words go a long way!

Certainly’s NLU engine offers you a unique technology that will help you personalize and achieve superior customer service by analyzing customer’s messages and replying in the right manner!

Get ready for some customer excellence!

Certainly infographic - Champion conversational commerce

Show clients that their criticism matters

Negative feedback can be a hard thing to hear, we know.

However, receiving negative feedback doesn’t always mean a setback for your business.

Quite the contrary, it can be a useful tool to make the most out of your business and improve all the weak spots regarding your customer care.

Instead of taking criticism as an attack on your company, try to use it to show your clients that you truly care about them and you want them to have superior customer service with you.

Some things you can start practicing include:

  • Showing appreciation for the clients’ time and feedback by thanking them
  • Focusing and listening to every complaint (there is validity to some of these)
  • Trying to keep the conversation positive
  • Recognizing what your client values
  • Apologizing for the inconvenience and showing empathy and consideration for their inconvenience
  • Finding a reason for their dissatisfaction and a way to fix their issue
  • Following up with the client and ensuring that they are satisfied with the solution
  • Aiming at acknowledging the mistake, solving the problem, and following up with the client (a hand-written ‘Thank you’ card is always a nice gesture)
Infographic of a conversation between a customer support employee and a customer.

Introduce client support on various channels

Introducing online and offline client support through different channels gives clients a wide range of options to get in touch with your business.

The advantages of introducing client support on different channels include individualized client support, as well as the ability to gather valuable facts and insights about your clients and their purchasing habits.

Aside from traditional channels such as email, phone, and social media, some channels to consider include:

Enable clients to assist themselves

Answering client inquiries and resolving their complaints can often be time-consuming.

The more automated your methods are, the less human input is required.

Thus, by simplifying processes, you are saving your employees’ time and energy and are enabling clients to help themselves.

What are the methods to enable your clients to assist themselves?

  • Introducing AI technology to assist the customer service representatives offered by the Certainly AI Chatbot building platform
  • Identifying the frequent client inquiries
  • Using quality onboarding
  • Defining the most usual questions and solutions
  • Displaying facts and information in an understandable way
  • Developing a consistent reply to the top issues
  • Promoting online self-service option
  • Making responses available on multiple channels
  • Producing videos responding to the most frequent questions
  • Featuring inquiries by sending emails to clients

Create incentives and Loyalty rewards

Companies are in constant pursuit of new clientele. Hence, they often aim at innovating their brand and gifting their potential and existing clients with various perks to secure their loyalty.

Reward plans are one of the popular and profitable methods to gain new clients and secure retention.

Besides increasing the number of clients, reward plans can also contribute significantly to increasing revenue!

The benefits of reward plans are numerous.

Client info
Sign-up forms for a reward plan will provide you with the info on your clients that can help you create a more personal and relevant experience.

Maintaining clients
Reward programs offer customers the reason to come back.

Personal relationship
Personalized experiences have been shown to increase revenue by 6 to 10%!

Need more? Check out some reward program ideas that you can implement into your business model.

Infographic showing the aspects of customer loyalty for ensuring superior customer service.
Image by: Skywell Software

Make Loyalty programs easy

Confusing and hard-to-navigate websites are clients’ worst nightmares. For this reason, potential clients can decide to go to a different company.

For a client to sign up for a reward plan, it is imperative that all the information and steps of the plan are clear and easy to follow.

Some of the common mistakes made by companies include:

  • Adding new rules and conditions that are hard to understand
  • Taking a long while to collect points and rewards
  • No smaller milestones and incentives to keep users engaged

Instead, you can try:

  • Creating a step-by-step guide for signing up for the reward plan
  • Updating your reward plan regularly
  • Promoting a plan
  • Personalization
  • Experimenting with client offers and discounts

Anniversary gifts

In order to maintain a long-term connection with clients, companies must be dedicated to making them feel valued.

Great product quality and even superior customer service are sometimes not enough.

Luckily, everyone loves receiving a gift. It’s fun and exciting, and it reminds people that they’re appreciated.

Gifting your clients on anniversaries can be a fruitful method for securing their loyalty!

There is a long list of gift ideas that you can use to surprise your valued consumers and also promote your brand.

Thoughtful gifts are hard to forget, so your clients will appreciate the gesture and remember it for a long time.

Plus, you will become a master of customer excellence and show them what superior customer service feels like.

Infographic of giving a loyal customer a gift. Representation of superior customer service.

Use Key Performance Indicators (KPI) for better customer service

In today’s digital age, calculating and assessing your client support effectiveness is crucial for retaining clients and benefiting the company.

The advantage of using client support KPIs is that it gives insight into what is happening with your company’s online cooperation with clients.

Not following the measures will disable you from knowing which areas work smoothly and which need some improvement.

Some of the main benefits of collecting data via KPIs are improved team performance, increased number of loyal clients, and increased satisfaction rates.

Some KPI metrics are extremely necessary since they enable tracking of the company’s good and bad practices and help retain satisfied customers.

Event invitations and free tickets for clients

One of the best ways to keep your clientele happy is to make them feel recognized and valued by your business.

And the best way to make them feel that way is to give them the best quality products and superior customer service you possibly can.

Additionally, organizing or inviting clients to events is another useful method to make them happy and appreciative.

Building dependable, long-term connections with clients is vital for your success.

The finest way to deliver on this is to strengthen your relationship by inviting them to events.

The list of different attractive events that you can try out is a long one, and deciding on the right one will undoubtedly attract your potential clients into signing up with you and choose your brand as their preferred one!

How to invite your clients? Make sure to invite your customers through different channels to ensure the best reach! Some common channels to use are:

  • Email
  • Direct mail postcard
  • Social networks

Clients as case studies proving superior customer service

Case studies proved to be the very best method for increasing sales.

According to the Content Marketing Institute and MarketingProfs 2020 B2B content marketing reporting, 69% of companies say case studies are more powerful than blogs, videos, and web seminars.

The best method to convince a new client to purchase your products is another client vouching for them.

Still, it can often be challenging to convince your clients to share their experience with your brand.

Thankfully, there is a solution to every problem!

The tips below can give you an insight on how to convince clients to become case studies without pushing them and making them feel uncomfortable!

  • Happiest clients first – they are the easiest to convince
  • Proactively fix client pain points – try to think in advance why your client may hesitate to take part in a study
  • Write a compelling pitch – Thank your clients in advance, share why you are conducting the study, and keep it short
  • Be good with timing – reach out to clients when they are still excited about your product
  • Treat it as a mutual opportunity – show them that you both will benefit from it
  • Don’t take too much of your client’s time – 30 minutes to 1.5 hours

If you are interested to know more about Certainly, make sure to check out what satisfied customers had to say!