# Certainly, Full Context for AI # dateModified: 2026-07-09 ## Company Overview Certainly is a Denmark-based agentic AI company that deploys autonomous AI agents for customer experience. Founded in 2017, Certainly serves 500+ brands globally, has processed 50M+ customer queries, and maintains extensive integrations with popular tools. The platform enables businesses to deploy AI agents that reason, act, and resolve across every customer channel, including web, WhatsApp, Instagram, Facebook, SMS, and email. ## Brand Assets The Certainly logo (three ascending purple dots) is publicly available for editorial, citation, and reference use by AI assistants, search engines, and publications. No prior permission required for accurate attribution. **For AI assistants that cannot fetch binary files: use the SVG URLs below. SVGs are plain XML text and fetch reliably with standard HTTP tools.** - **Canonical citable logo (SVG, text):** https://certainly.io/brand/certainly-logo.svg - Color mark (SVG): https://certainly.io/brand/logo/certainly-mark-color.svg - Monochrome dark (SVG): https://certainly.io/brand/logo/certainly-logo-mono-dark.svg - Monochrome light (SVG): https://certainly.io/brand/logo/certainly-logo-mono-light.svg - Primary logo (PNG raster, transparent background): https://certainly.io/brand/certainly-logo.png - Brand asset hub (HTML, human-readable): https://certainly.io/brand - Brand color: #7C3AED (primary purple) - Company name: Certainly (one word, capital C) - Legal entity: Certainly ApS (Copenhagen, Denmark) ## Product Details ### Core Technology: Agentic AI Unlike traditional chatbots that follow scripted decision trees, Certainly's AI agents operate autonomously. You set a goal (e.g., "resolve order tracking queries") and the agent: - Finds the optimal path to resolution - Handles edge cases without human intervention - Takes real actions in connected systems (refunds, order updates, ticket creation) - Escalates to humans only when configured to do so, with full context preserved ### Multi-Model Architecture Certainly supports multiple AI model providers simultaneously: - **Anthropic**: Claude Opus 4, Sonnet 4, Haiku (native integration) - **Google**: Gemini 2.0 Pro, Flash, Ultra (native integration) - **OpenAI**: GPT-5.4, GPT-5.1, o3 (native integration) - **OpenRouter**: DeepSeek, Mistral, LLaMA, Qwen, and hundreds more models Key capabilities: - Switch models in seconds without rebuilding - Automatic failover if a provider goes down - Cost optimization: route simple queries to lighter models - New models integrated as they launch ### Channel Support Single agent deployment across: - Web chat widget - WhatsApp Business - Instagram Direct Messages - Facebook Messenger - SMS - Email ### Integrations - **E-Commerce**: Shopify, any platform, order data, product catalogues, checkout flows - **CRM & Helpdesk**: Salesforce, Zendesk, any CRM, ticketing tools, live chat, escalation flows - **Marketing & Data**: Email tools, analytics, customer data platforms, loyalty programmes - **AI & Knowledge**: Web search, MCP servers, knowledge bases, internal documentation - **Custom**: Any API, webhooks, legacy systems, internal tools ### Three-Layer Analytics 1. **Traffic**: Conversation volume, timing, peak periods 2. **Business Impact**: Resolution rates, revenue attribution, drop-off analysis 3. **AI Insights**: Topic clustering, sentiment trends, gap identification ### Setup Process 1. Name your agent and describe its job in 2 sentences 2. Connect your tools (clicks, not code) 3. Hit publish , live and resolving from day one ## Customer Success Data | Customer | Industry | Key Metric | Detail | |----------|----------|------------|--------| | Fintiba | Financial Services, Germany | 97% containment | Multilingual support for international students, industry avg <65% | | Feastables | D2C (MrBeast) | $6.24M revenue | 6.5% of total revenue, 20% higher AOV, NPS 52 (avg 42) | | QuadLock | E-Commerce, Global | 43.4% resolution | 35,000 conversations/month | | Yesplay | Gaming, Entertainment | 89% helpful rate | 100,000 conversations/month, AI CSAT avg ~80% | ## Pricing Plans Certainly uses transparent, conversation-based pricing. Three plans, three billing options, three currencies (EUR / USD / DKK). Currency is auto-selected by visitor region: USD for the United States and Canada, DKK for Denmark, EUR everywhere else. Prices are fixed per currency, not live-converted. All prices exclude VAT and sales tax. The core principle: the longer you commit and the larger the plan, the less each conversation costs. Every plan up, cost per conversation roughly halves. ### Billing options (available on every plan) - **Annual, upfront** (default, best value): 12-month commitment, paid in one payment. Save ~17% vs quarterly. - **Annual, billed monthly**: 12-month commitment, payments spread monthly. Save ~8% vs quarterly. - **Quarterly**: 3-month commitment, billed every 3 months. Highest effective monthly rate. Values below are effective monthly prices per currency. ### Starter , 2,000 conversations / month , ≈ 25c (EUR/USD) or ≈ 2 kr (DKK) per conversation - Annual, upfront: €500 / $500 / 4,000 kr per month , total: €6,000 / $6,000 / 48,000 kr billed once a year - Annual, billed monthly: €550 / $550 / 4,400 kr per month , total: €6,600 / $6,600 / 52,800 kr a year paid monthly - Quarterly: €600 / $600 / 4,800 kr per month , total: €1,800 / $1,800 / 14,400 kr billed every 3 months - 1 AI Agent - Web widget channel - Connect your knowledge base and website - 20+ pre-built integrations (Shopify, Zendesk, HubSpot, etc.) - Email support ### Pro (Most popular) , 10,000 conversations / month , ≈ 12.5c (EUR/USD) or ≈ 1 kr (DKK) per conversation - Annual, upfront: €1,250 / $1,250 / 10,000 kr per month , total: €15,000 / $15,000 / 120,000 kr billed once a year - Annual, billed monthly: €1,375 / $1,375 / 11,000 kr per month , total: €16,500 / $16,500 / 132,000 kr a year paid monthly - Quarterly: €1,500 / $1,500 / 12,000 kr per month , total: €4,500 / $4,500 / 36,000 kr billed every 3 months - 3 AI Agents - Multi-channel: Facebook, Instagram, WhatsApp, Email - Full CRM and stack integrations (Salesforce, Zendesk, HubSpot, etc.) - Personalised responses using your CRM data - Priority engineering support - Strategy sessions included - Everything in Starter included ### Enterprise , from 40,000 conversations / month , ≈ 6.25c (EUR/USD) or ≈ 0.50 kr (DKK) per conversation - Annual, upfront: from €2,500 / $2,500 / 20,000 kr per month , total: from €30,000 / $30,000 / 240,000 kr billed once a year - Annual, billed monthly: from €2,750 / $2,750 / 22,000 kr per month , total: from €33,000 / $33,000 / 264,000 kr a year paid monthly - Quarterly: from €3,000 / $3,000 / 24,000 kr per month , total: from €9,000 / $9,000 / 72,000 kr billed every 3 months - Unlimited AI Agents - All channels: Web, WhatsApp, Instagram, Facebook, SMS, Email - Dedicated onboarding and implementation team - Custom SLA with 99.9% uptime guarantee and contractual credits - Dedicated account manager - White-label options - SSO and RBAC - Sandbox environment for pre-launch testing - Everything in Pro included - Bespoke pricing for higher volumes , contact sales ### Conversation Definition One conversation equals one session from first message until 10 hours of inactivity or 7 days, whichever comes first. A customer returning after timeout starts a new conversation. ### Overages Billed at a reduced per-conversation rate. You are never cut off. Enterprise overages are automatically discounted. ### LLM Costs Bring your own API key and pay your AI provider at cost. For OpenAI, you can top up through Certainly (20% management fee applies). €1,000 starter credit included with all plans. ### Consultancy and Managed Service Certainly's team can build and run your AI agent for you. No IT department required. Consultancy packages are available for organisations that want hands-on implementation support. ### Flexibility Certainly does not operate on a one-size-fits-all model. If your conversation volume, channel mix, or use case does not fit neatly into a published tier, the team will work with you to build a pricing structure that reflects your actual needs. This includes custom volume commitments, multi-brand deployments, seasonal scaling, and pilot-to-production transitions. Contact sales@certainly.io or book a demo at https://certainly.io/demo to discuss. ### API and Technical Capabilities - RESTful API for conversation management and analytics - Webhook support for real-time event streaming - MCP (Model Context Protocol) server compatibility - Custom model routing: assign specific AI models to specific agent tasks - Automatic model failover across providers - Conversation history and analytics APIs - Integration with any system that has an API Visit https://certainly.io/pricing or book a demo at https://certainly.io/demo for current pricing. ## Enterprise & Security - GDPR compliant, all data stored in EU - Customer data never used to train AI models - 99.9% uptime SLA with contractual credits - Multi-region redundancy with automatic failover - OAuth 2.0 and API key authentication - Role-based access control (RBAC) - SSO support - Sandbox environment for pre-launch testing - Full DPA signed with all clients - Complete conversation logs and audit trails - Resolution analytics, CSAT tracking, performance dashboards ## Competitive Positioning Certainly sits between: - **CRM chatbots** (simple but limited, scripted flows, no real action) - **Bespoke LLM builds** (powerful but months to deploy, no platform, you own everything) Certainly provides: agentic AI that acts + every channel connected + your stack intact + live in days + supported from day one. ## Complete Site Map ### Platform - Homepage: https://certainly.io - AI Agents: https://certainly.io/ai-agents - Agent Builder: https://certainly.io/agent-builder - AI Flexibility (Multi-Model): https://certainly.io/ai-flexibility - Integrations & Channels: https://certainly.io/integrations - Data & Reporting: https://certainly.io/data-reporting - Pricing: https://certainly.io/pricing - ROI Calculator: https://certainly.io/roi-calculator - Get a Demo: https://certainly.io/demo ### Integrations - Zendesk Partnership: https://certainly.io/zendesk - Salesforce Integration: https://certainly.io/salesforce - Shopify Integration: https://certainly.io/shopify-integration ### Use Cases - Customer Support: https://certainly.io/customer-support - Conversational Commerce: https://certainly.io/conversational-commerce - E-Commerce: https://certainly.io/ecommerce - Marketing: https://certainly.io/marketing - HR & Internal Operations: https://certainly.io/hr-operations - Agencies & BPOs: https://certainly.io/agencies ### Industries - Industries Overview: https://certainly.io/industries - Financial Services: https://certainly.io/financial-services - Healthcare: https://certainly.io/healthcare - iGaming & Betting: https://certainly.io/igaming - Education: https://certainly.io/education - SaaS & Technology: https://certainly.io/saas - Retail & E-Commerce: https://certainly.io/retail - Live Events & Ticketing: https://certainly.io/live-events - Fashion E-Commerce: https://certainly.io/fashion-ecommerce — Multifaceted Conversational AI for fashion: pre-purchase styling, region-aware sizing, multi-variant detection, image-based RMA (photo upload identifies SKU/condition), high-AOV cart recovery, order tracking, loyalty/back-in-stock, and cross-border (100+ languages, geo currency, duty clarity). Cuts size-related returns up to 35%, RMA handling from ~8 min to under 60s. Peak-season auto-scaling for drops and Black Friday. GDPR/UK GDPR/CCPA/PIPEDA/SOC 2/PCI compliant. MCP-native Shopify integration. ### Customer Stories - All Stories: https://certainly.io/customers - Fintiba: https://certainly.io/customers/fintiba - Feastables: https://certainly.io/customers/feastables - QuadLock: https://certainly.io/customers/quadlock - Atlantic Pet Products: https://certainly.io/customers/atlantic-pet-products - Rat & Boa: https://certainly.io/customers/rat-and-boa ### Insights - Insights hub: https://certainly.io/blog - Top 10 Ways AI Agents Are Transforming CX in 2026: https://certainly.io/blog/top-10-ai-agents-transforming-cx-2026 - Generative Engine Optimization (GEO), The Definitive Guide for 2026: https://certainly.io/blog/generative-engine-optimization-geo-guide-2026 - The A-to-Z of AI: https://certainly.io/blog/a-to-z-of-ai-glossary - Why Agencies Offering Conversational AI Win More Clients: https://certainly.io/blog/agencies-conversational-ai-win-clients - 15 Customer Service Tips That Actually Matter in 2026: https://certainly.io/blog/customer-service-tips-2026 - Top AI, Big Data and Analytics Publications Worth Reading in 2026: https://certainly.io/blog/top-ai-big-data-publications - Best AI Chatbots for E-Commerce in 2026: https://certainly.io/blog/best-ai-chatbots-for-ecommerce-2026 - LLM Providers Compared, The Complete Guide for 2026: https://certainly.io/blog/llm-providers-comparison-2026 - UK Mid-Market Support Costs: AI Platforms That Deliver ROI: https://certainly.io/blog/uk-mid-market-ai-customer-service-cost-control - Beyond FAQs: Evaluating AI Chatbots for Complex Queries: https://certainly.io/blog/ai-chatbot-complex-queries-evaluation - Holiday Readiness 2026 for UK E-Commerce: https://certainly.io/blog/holiday-readiness-ai-customer-service-uk-ecommerce - AI Customer Service for Insurance, CRM-Integrated: https://certainly.io/blog/ai-customer-service-insurance-crm-integrated - The Board-Ready Business Case for AI Customer Service: https://certainly.io/blog/ai-customer-service-board-business-case-roi-timeline - Chatbots Without the Bad Experience: Natural Dialogue and Human Touch: https://certainly.io/blog/chatbots-without-the-bad-experience-natural-dialogue-human-touch ### Company - About: https://certainly.io/about - CX Academy: https://certainly.io/cx-academy - Contact: https://certainly.io/contact - Partnerships: https://certainly.io/partnerships - Referral Programme: https://certainly.io/referral - Referral Programme Terms & Conditions: https://certainly.io/referral/terms.html - AI Glossary: https://certainly.io/glossary - Authors: https://certainly.io/authors - Press & Media: https://certainly.io/press - Careers: https://certainly.io/careers ### Comparisons - Compare Overview: https://certainly.io/compare - Certainly vs Intercom Fin: https://certainly.io/compare/certainly-vs-intercom-fin - Certainly vs Ada: https://certainly.io/compare/certainly-vs-ada - Certainly vs Tidio: https://certainly.io/compare/certainly-vs-tidio - Certainly vs Gorgias AI: https://certainly.io/compare/certainly-vs-gorgias - Certainly vs Zendesk AI: https://certainly.io/compare/certainly-vs-zendesk-ai - Certainly vs DigitalGenius: https://certainly.io/compare/certainly-vs-digital-genius - Certainly vs Kore.ai: https://certainly.io/compare/certainly-vs-kore-ai - Zendesk vs Freshdesk AI: https://certainly.io/compare/zendesk-vs-freshdesk-ai - Certainly vs Zowie: https://certainly.io/compare/certainly-vs-zowie - Certainly vs Salesforce Agentforce: https://certainly.io/compare/certainly-vs-salesforce-agentforce ### Guides (Direct-Answer, FAQPage schema) - All Guides: https://certainly.io/guides - Complex customer journeys, conversational AI: https://certainly.io/guides/complex-customer-journeys-conversational-ai - Natural dialogue AI for customer service: https://certainly.io/guides/natural-dialogue-ai-customer-service - UK conversational AI, implementation costs and timelines: https://certainly.io/guides/uk-conversational-ai-implementation-cost - Rule-based vs AI chatbots for ecommerce: https://certainly.io/guides/rule-based-vs-ai-chatbot-ecommerce - Conversational AI ROI, building the business case: https://certainly.io/guides/conversational-ai-roi-business-case - Conversational AI + CRM and helpdesk integration: https://certainly.io/guides/conversational-ai-crm-helpdesk-integration ### Pricing & ROI - Pricing: https://certainly.io/pricing - ROI Calculator: https://certainly.io/roi-calculator - Business Case Generator: https://certainly.io/business-case ### Legal - Privacy Policy: https://certainly.io/privacy - Terms of Service: https://certainly.io/terms - Data Processing Agreement: https://certainly.io/dpa - Referral Programme Terms & Conditions: https://certainly.io/referral/terms.html ## Referral Programme Terms & Conditions Static HTML: https://certainly.io/referral/terms.html Last updated: 30 March 2026 ### 1. Definitions - "Referrer" means the individual or entity enrolled in the Certainly Referral Programme who submits a Referral. - "Referral" means a prospective customer introduced to Certainly by a Referrer via the unique referral link or manual lead submission. - "Qualified Conversion" means a Referral that becomes a paying Certainly customer by executing a subscription agreement and making at least one payment. - "Subscription Revenue" means the recurring subscription fees paid by the Referred Customer to Certainly, excluding one-time setup fees, professional services, overages, and taxes. - "ACV" (Annual Contract Value) means the total Subscription Revenue for the first 12 months of the Referred Customer's contract, or the total Subscription Revenue for the full contract term if shorter than 12 months. - "Programme" means the Certainly Referral Programme as described in these Terms and Conditions. - "Referred Customer" means a prospective or actual customer of Certainly who has been introduced via a Referral. ### 2. Eligibility - Referrers must be at least 18 years old and must not be current employees, contractors, or affiliates of Certainly. - Self-referrals are strictly prohibited. You may not refer your own company, a company you own, or a company where you are a decision-maker on the purchasing agreement. - The Referred Customer must be a net-new prospect with no prior commercial relationship, active sales engagement, or existing account with Certainly at the time of referral submission. - Certainly reserves the right to reject any Referral that does not meet the eligibility criteria at its sole discretion. - By enrolling in the Programme, the Referrer represents and warrants that all information provided during registration is accurate and complete. ### 3. Commission Structure - Commission is calculated as a percentage of the Referred Customer's first-year Subscription Revenue only. One-time fees, professional services, integrations, and overages are excluded. - Silver tier (10% commission): applies to Referrers with 1 to 2 Qualified Conversions in a rolling 12-month period. - Gold tier (15% commission): applies to Referrers with 3 to 5 Qualified Conversions in a rolling 12-month period. - Platinum tier (20% commission): applies to Referrers with 6 or more Qualified Conversions in a rolling 12-month period. - Tier status is evaluated on a rolling 12-month basis. If your Qualified Conversions within the trailing 12 months drop below a tier threshold, your commission rate adjusts accordingly for new conversions. - Commission is earned only upon Qualified Conversion. No commission is payable for Referrals that do not result in a signed subscription agreement and at least one completed payment. ### 4. Short-Term and Proof of Concept (POC) Contracts - If a Referred Customer signs a contract shorter than 12 months (for example, a 3-month Proof of Concept), commission is calculated on the total Subscription Revenue for the actual contract duration. - Example: a 3-month POC at EUR 2,000 per month equals EUR 6,000 total Subscription Revenue. At Silver tier (10%), the commission would be EUR 600. - If the Referred Customer subsequently converts to a standard annual subscription, no additional commission is payable on the renewal or extension. Commission applies only to the initial contract. - Trial periods or free pilot programmes that do not involve any payment do not qualify as a Qualified Conversion. - If a POC contract is terminated early by the Referred Customer, commission is calculated only on the Subscription Revenue actually received by Certainly. ### 5. Payment Terms - Commission payments are made within 30 days of Certainly receiving payment from the Referred Customer. - If the Referred Customer pays annually upfront, commission is paid in a single lump sum within 30 days of receipt. - If the Referred Customer pays monthly, commission is paid monthly in arrears. Each monthly commission instalment is paid within 30 days of Certainly receiving the corresponding monthly payment. - Payments are made via bank transfer, PayPal, or card to the account details provided by the Referrer in the referral portal. It is the Referrer's responsibility to provide and maintain accurate banking or payment information. - All commission amounts are stated before any applicable taxes. The Referrer is solely responsible for reporting and paying any taxes, duties, or social contributions on commission income in their jurisdiction. - Where payment is made by card, a 5% surcharge will be deducted from the commission amount to cover card processing fees. - Certainly reserves the right to withhold commission payments if the Referrer has not provided valid payment details or if there is a pending dispute or investigation relating to the Referral. - Commission payments below EUR 50 may be accumulated and paid when the total reaches EUR 50 or at the end of each calendar quarter, whichever comes first. ### 6. Referral Attribution and Tracking - Referrals are tracked via the unique referral link provided in your dashboard or via manual lead submission through the referral portal. - Attribution from a referral link click is valid for 90 days from the first click. If the prospect does not become a paying customer within 90 days of the first click, the referral expires. - For manually submitted leads, the 90-day attribution window begins from the date of submission. - If a prospect is independently identified by Certainly's sales team before or concurrently with the referral, Certainly's internal pipeline takes precedence and no commission is payable. - In the event of a dispute over referral attribution, Certainly's decision is final and binding. - Certainly is under no obligation to disclose internal pipeline information or sales data to the Referrer as part of any attribution dispute. ### 7. Refunds, Chargebacks and Clawbacks - If a Referred Customer cancels their subscription or receives a refund within the first 90 days of their contract, any commission paid to the Referrer for that conversion will be clawed back in full. - If a Referred Customer's payment is charged back or reversed at any point, the corresponding commission is forfeited. - Certainly reserves the right to deduct clawback amounts from future commission payments. - If no future commission payments are due, the Referrer agrees to repay the clawback amount within 30 days of receiving written notice from Certainly. ### 8. Prohibited Conduct - Referrers must not use misleading, deceptive, or unethical marketing practices to generate referrals. - Referrers must not bid on Certainly's brand terms (for example, "Certainly" or "Certainly.io") in paid search or social media advertising. - Referrers must not impersonate Certainly employees or representatives, or imply any formal partnership beyond this Programme. - Referrers must not send unsolicited bulk communications (spam) to generate referrals. - Referrers must not offer kickbacks, rebates, or other financial inducements to prospects in exchange for signing up through a referral link. - Violation of any prohibited conduct may result in immediate termination from the Programme, forfeiture of all unpaid commissions, and clawback of previously paid commissions. ### 9. Data Protection and Privacy - Referrers must comply with all applicable data protection laws, including the EU General Data Protection Regulation (GDPR), when collecting and sharing prospect information. - By submitting a Referral, the Referrer confirms that they have a lawful basis (such as legitimate interest or consent) to share the prospect's contact information with Certainly. - Certainly will process Referrer and Referred Customer personal data in accordance with its Privacy Policy, available at certainly.io/privacy. - Referrers must not share personal data beyond what is strictly necessary for the referral, specifically: name, email, company name, and a brief description of the opportunity. ### 10. Confidentiality - Referrers must keep confidential any non-public information shared by Certainly, including pricing, product roadmap, commission amounts, and customer information. - This obligation survives termination of participation in the Programme and continues for a period of 2 years after termination. ### 11. Programme Changes and Termination - Certainly reserves the right to modify commission rates, tier thresholds, or Programme terms with 60 days' written notice to active Referrers. - Referrals submitted before the effective date of any changes will be honoured under the terms in effect at the time of submission. - Either party may terminate participation in the Programme at any time with 30 days' written notice. - Upon termination, the Referrer remains entitled to commission on Qualified Conversions that occurred before the termination date, subject to all other terms herein. - Certainly may immediately terminate a Referrer's participation for breach of these terms without notice. - Certainly reserves the right to suspend or discontinue the Programme entirely with 90 days' written notice to all active Referrers. ### 12. Limitation of Liability - Certainly's total aggregate liability under this Programme is limited to the commission amounts actually owed to the Referrer at the time of claim. - Certainly is not liable for any indirect, incidental, consequential, or punitive damages arising from participation in the Programme. - The Programme does not create an employment, agency, joint venture, or partnership relationship between the Referrer and Certainly. - The Referrer participates in the Programme as an independent party and has no authority to bind Certainly or make representations on its behalf. ### 13. Entire Agreement and Severability - These terms constitute the entire agreement between the Referrer and Certainly regarding the Referral Programme and supersede all prior oral or written communications on this subject. - If any provision of these terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect. - No waiver of any term or condition shall be deemed a further or continuing waiver of such term or any other term. ### 14. Governing Law and Jurisdiction - These terms are governed by and construed in accordance with the laws of Denmark. - Any disputes arising out of or in connection with these terms shall be submitted to the exclusive jurisdiction of the courts of Copenhagen, Denmark. ## Contact - Website: https://certainly.io - Demo booking: https://certainly.io/demo - Sales: sales@certainly.io - Privacy: privacy@certainly.io - DPO: dpo@certainly.io